WEXL can trace its history back to August 19, 1926 when it appeared on the air as WAGM. The WEXL call letters, standing for “We Excel”, came a few years later in 1931.
In its early days, WEXL aired a variety of programming including country music. After spending a short time as a Top 40 station with limited success, WEXL transitioned to 24-hour country programming in 1963. This lead to the station’s success until 1970 when it was hit with direct competition from WDEE and its hit-based country programming.
In 1974, WEXL reinvented itself once again, making the move from country to Christian programming.
Don Crawford acquired WEXL in 1997, expanding Crawford Broadcasting’s chain to thirty stations across the country, changed the station’s format to Urban Gospel. WEXL is part of CBC’s Detroit radio cluster which includes WMUZ 103.5 FM, purchased in 1958, and WRDT AM560.
You can be a part of WEXL’s long history by partnering with us in programming or advertising.
Call us today at 313.272.1340, or send us a message.
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